Art Direction and Brand Design for Harley Davidson: The Street Is…

Harley Davidson was set to release two new motorcycle models, the HD 500 and 750. These models are geared toward cafe racer culture and are marketed to a younger more urban crowd. The campaign The Street Is… explores the concept of where you occupy physical space and how you navigate through it. I took inspiration from motorcycle club culture and leather jacket biker patches to design a campaign logo and mood board that would affect print, digital, social, and television verticals for Harley Davidson.